If you're an aspiring writer, then you should be blogging by now. Blogging opens up a lot of possibilities and has lots of benefits too.
The Best Decision An Aspiring Writer Can Make
Where Should You Blog?
Let's start with where to blog. Even if you don't have your own blog, you can write for others. Guest blogging on this blog or other writing blogs is a good way to develop your blogging and writing skills. Many of the writing blogs you read will be open to guest bloggers, especially if you are part of the community and read and comment regularly, so don't be afraid to approach them.
If you're looking to spread your net a bit wider, there are a couple of good services that put would-be guest bloggers and those who want to publish guest posts together. MyBlogGuest is owned by Ann Smarty. It's free to join and you can browse the different categories of the forum and see what you'd like to write about. And Cathy Stucker's Blogger Linkup is a free mailing list where people offer and request guest posts. While neither has a category specifically for writing about writing, there's no rule that says you can't blog about other aspects of your life, such as parenting, travel or any of your hobbies.
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The Next Step
While guest blogging is a great way to raise your writer profile, it will work even better if you have your own site to send readers to. When you guest blog, you get an author bio, and wouldn't it be great if people could visit your own writing website to find out more about you and your work? That's the reason why you should set up your own writing blog - and it's not hard to do. Many people start with a blog on Blogger or WordPress and then move later to a blog on their own domain. Whichever option you go for, you have lots of ways to customize the blog so you can show off your latest books.
Connecting With Your Audience
Not only does blogging get you into the writing habit (and remember, you don't have to blog only about your work in progress) but it connects you with a wider community of writers. Every writer is intrigued by how other writers manage their writing process, so other writers will come to your blog to talk to you about that. Your blog is also a great hub for your book marketing efforts, as you can give insights into what you are doing, where you are promoting, publishing options and so on. On the subject of marketing, once you have your blog you can spread your net wider by entering into social media. Book marketing is no longer about an interview on the traditional leather couch; writers have to do a lot of promotion themselves.
Let's Talk About Microblogging
Social media is another way to connect with your audience, and while you can use it without a blog, it's good to be able to talk to people in multiple places. Many people use Twitter to send short updates about their writing, to connect with other writers via the #amwriting and #writing hashtags, to follow chats related to writing and to encourage people to visit the content on their blog. Since Twitter specializes in short, 140 character updates, it's useful to continue the conversation on your writing blog.
You can feed your writing blog updates to Twitter automatically and can also do the same with other forms of social media. Facebook is a great place to create a fan page for your book. Since it has a wall where people can leave comments as well as the capacity to have a discussion forum, many writers find it a useful addition to their blog. Facebook gets traffic, which means more attention for your blog and your book.
One forum which some writers ignore is LinkedIn. Seen primarily as a business networking site, LinkedIn is another place where you can feed in your blog. The advantage of LinkedIn is its groups feature. There are dozens of groups for writers so it's another place to connect with them.
Your blog gives you a starting point for publishing content on social media and expanding your connections with writers and publishers. No serious writer should be without one
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